Privacy Policy – AquaLife UK
Last updated: September 2026
This Privacy Policy explains how AquaLife collects, uses, stores and protects personal information when you visit myaqualife.uk, contact us or purchase products from us.
We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.
1. Who We Are
The data controller is:
AquaLife UK
31 Kilmeston Close
Eastleigh
SO50 5LL
United Kingdom
Email: info@myaqualife.uk
2. Personal Information We May Collect
Depending on how you use our website and services, we may collect:
- your name and surname;
- billing and delivery address;
- email address;
- telephone number;
- company name and business details, where applicable;
- VAT or company information, where applicable;
- order and transaction information;
- delivery information;
- communications between you and AquaLife;
- information relating to returns, complaints and warranty claims;
- technical information such as IP address, browser type, device information and website usage information;
- cookie and preference information;
- marketing preferences.
Payment information is generally processed securely by our payment service providers. We do not normally receive or store your full payment-card details.
3. How and Why We Use Your Personal Information
We may process your information for the following purposes:
Processing and Fulfilling Orders
We use your information to:
- process orders;
- take or arrange payment;
- arrange delivery;
- communicate with you about your order;
- provide customer service.
The lawful basis is normally performance of a contract or taking steps at your request before entering into a contract.
Payments and Fraud Prevention
Information may be shared with payment providers and fraud-prevention services where necessary to process transactions securely.
Depending on the circumstances, the lawful basis may be performance of a contract, legal obligation or legitimate interests in preventing fraud and protecting our business and customers.
Returns, Complaints and Warranty Claims
We use relevant information to manage returns, complaints, repairs, replacements and warranty claims.
The lawful basis may include performance of a contract, legal obligations and our legitimate interests in managing customer relationships and resolving disputes.
Legal, Tax and Accounting Requirements
We retain and process certain transaction and business records where required for accounting, taxation, regulatory or legal purposes.
The lawful basis is compliance with a legal obligation.
Marketing
Where legally permitted, we may use your contact information to communicate with you about AquaLife products, offers or services.
Where consent is required, we will obtain it before sending marketing communications.
In circumstances where applicable law permits us to rely on legitimate interests or the electronic marketing “soft opt-in”, we will only do so where the relevant legal requirements are satisfied.
You can unsubscribe from marketing at any time.
Website Operation, Security and Improvement
We may process technical and website usage information to operate, secure, analyse and improve our website.
The relevant lawful basis will depend on the technology and purpose involved and may include legitimate interests, consent or another basis permitted by law.
For further information, please see our Cookie Policy.
4. Who We May Share Your Information With
Where necessary, we may share personal information with service providers including:
- delivery and courier companies;
- website hosting and IT providers;
- WooCommerce and related e-commerce service providers;
- payment providers such as Stripe, PayPal, Klarna and Clearpay, where applicable;
- accountants and professional advisers;
- fraud-prevention and security providers;
- government authorities or regulators where required by law.
We only share information where there is a legitimate reason to do so and require service providers to handle personal information appropriately.
5. International Data Transfers
Some service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law, including the use of recognised adequacy arrangements or appropriate contractual safeguards where required.
6. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax, accounting and regulatory obligations.
For example:
- order and transaction information may generally be retained for up to 6 years where necessary for legal, accounting or tax purposes;
- marketing information may be retained until you unsubscribe, withdraw consent or object, subject to limited suppression records used to ensure we respect your preference;
- complaint, return and warranty information may be retained for the period reasonably necessary to manage the claim and any related legal obligations.
Different retention periods may apply where required by law or where information is needed to establish, exercise or defend legal claims.
7. Your Data Protection Rights
Depending on the circumstances and the lawful basis being used, you may have the right to:
- access your personal information;
- request correction of inaccurate information;
- request deletion of your information;
- request restriction of processing;
- object to certain processing;
- object at any time to the use of your personal information for direct marketing;
- request data portability;
- withdraw consent where processing is based on consent.
These rights are not absolute and may be subject to legal exemptions.
To exercise your rights, please contact:
8. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
9. Cookies
Our website uses cookies and similar technologies.
Please see our Cookie Policy for more information about how these technologies are used and how you can manage your preferences.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, suppliers or applicable law.
The current version will always be available on our website.
11. Contact
AquaLife
31 Kilmeston Close
Eastleigh
SO50 5LL
United Kingdom
Email: info@myaqualife.uk
